In India, sex is not normally discussed within families. Rajni Palriwala, a sociologist at Delhi University, says: "There's too much hypocrisy in our society. Families sit together and watch Hindi films which are full of obscene innuendos. "And children are not stupid, they know a lot. They know their parents have sex and if children get the wrong messages, it's because the parents will not talk to them openly about it." Professor Palriwala says the pictures in India Today may have an element of titillation, but if putting sex on the cover of a family magazine stops it being a dirty word, it might not be such a bad idea.
(From a BBC News report.)